Public relations are a management function of continuing and planned character, through which public and private organization such as the library seek to win and retain the understanding, sympathy, and support of those whom they are or maybe concerned. Library public relations is a deliberate, planned, and sustained effort to establish and maintain mutual understanding between the library and the public (users). Public relation activities help to provide a coordinated effort to communicate a positive image of the library and promote the availability of the library’s materials, programs, and services. The importance of public relations activities cannot be overlooked in any library; especially in academic libraries. This is an excellent basic how-to book for students of library science and working librarians who need to develop a communications and media plan for their libraries that will successfully communicate the libraries’ messages to their target audiences.