Applied social psychology is to use social psychological theories, principles, research findings, and experimental methods to understand social issues and to offer real-world solutions for a variety of social problems. As a discipline, applied social psychology functions on the premise that social problems are, at their heart, caused by human behaviour. To understand and change these problem behaviours, social psychologists conduct a scientific examination of individuals’ thoughts, feelings, and behaviour as they pertain to a variety of social influences. Through their research, applied social psychologists hope to offer practical suggestions for improving human social behaviour in areas ranging from workplace productivity to safer sexual activity. Applied social psychology has been growing in prestige since the 1980s. With applications ranging from improving the criminal justice system to informing education and health issues, the last few decades have seen substantial increases in nontraditional funding sources. While applied social psychological research continues within academic institutions, private and government grants, as well as full-time research positions within large corporations, have allowed researchers the flexibility and opportunity to study a diverse array of social phenomena. This is an essential book, which can be used by introductory and advanced level students who want to learn how to analyze practical problems and develop solutions based upon social psychological theory and research